Digital & Brand Design
2018 - PresentIPPOLITA is a fine jewelry brand based in New York, best known for sculptural pieces designed to be mixed, layered, and styled with individuality.
As the primary graphic and digital designer, I led the execution and evolution of IPPOLITA’s visual identity across e-commerce, integrated marketing campaigns, email, print, retail and social media.
E-commerce
Integrated Campaigns
Email
Print
Retail
Social Media
Evolving the Digital Experience
As IPPOLITA’s digital presence evolved toward a more editorial approach, I developed a flexible modular system that balanced brand storytelling with product merchandising across homepage, product listing pages, and email.Modular Homepage System: Flexible content modules developed for campaign, editorial, and product storytelling.
Product Listing Pages: Updated product grid system and filtering filtering structure to support a more streamlined shopping experience.
Email Design System: Modular layouts adapted across seasonal storytelling, launches, and product-focused campaigns.
